hat does the Big Bola deal mean for AutoGameSYS?
Mourglia: The deal with Big Bola is a very significant step for us as it helps us grow our presence in the exciting Mexican gaming market. A prestigious partner such as Big Bola, one of the largest land based Mexican casinos, shows the trust clients have in the outstanding AGS platform.
AGS’ online gaming platform has been quickly integrated into Big Bola’s Casino Management System (CMS) to deliver a single cashier wallet and account registration process. This offers a seamless interchange between players enjoying land-based games and the online experience.
Big Bola’s has 3,000 land-based registered customers and it was a vital piece of the jigsaw to ensure the migration online was as smooth as possible. It was important for us to deliver the best user experience possible whether players are immersed in Big Bola’s land-based or online casino content.
Our ideal scenario is a land-based Big Bola customer being able to leave the casino and continue playing their favourite games at home online from the comfort of their home.
What is the growth potential of Mexico’s online gaming market?
Mourglia: It is well documented that the online gaming Mexican market has huge potential. Industry reports state the Mexican regulated market is worth in the region of 3 – 6 billion Euros and there is a strong casino, bingo and sports betting culture. There are a plethora of casinos and bingo halls in Mexico, which shows the massive upside of the region.
Online gaming is a new phenomenon within Mexico and it will take a little time for society to adapt to the new options available. Trust is a key part of the process and working alongside the Big Bola brand establishes AGS as a respected online partner for any other casinos contemplating delivering an online gaming experience.
What are Latin America’s best markets for gaming?
Mourglia: The strongest markets are Brazil, Mexico and Argentina. Each of the markets are going through new regulatory processes and we are making absolutely sure that our gaming platform is certified for all regulated markets.
Most people don’t realize that LATAM is such a diverse continent in terms of language, culture and economics and the importance of localisation for these markets.
We believe that success depends on having a gaming platform with the right tools, features, payment processing solution and content for the local environment. Another important factor is having the right partner that has the local and cultural know how of the market. In other words, success depends on localization.
Why did Big Bola choose AutoGameSYS (AGS) as a partner?
Rodríguez Borgio: We have seen various online gaming platform providers, but only AutoGameSYS had the features and flexibility to integrate their platform to our CMS and make the necessary developments to comply with the local gaming authorities.
It is also important that they were able to give us all the necessary consulting intelligence to set up and train our local team on how to run an online business.
How have players responded to the revamped online offer? Are you planning to add new content in the near term?
Rodríguez Borgio: The response from our players has been amazing. Once they start playing and feel how easy and fun it is to play both online and on the land based games they are very engaged in the experience and just play.
We already have a lot of content ranging from sports betting & video streaming, casino and the largest offering of video bingo games in the market. Of course, we will always be adding new content to offer our clients the best user experience.
What are your projections for your first year in business?
Rodríguez Borgio: We feel that the online operations should go hand in hand with the land-based operations and that this is the key to growth. We see a lot of growth in the next 24 months and we believe that the online sales may represent over 50% of our overall sales.