We are constantly looking to innovate by finding new opportunities to engage with our passionate fans and introduce the WNBA to wider audiences," WNBA president Lisa Borders said. "This partnership with FanDuel and our new one-day fantasy game will be a fresh, unique way for fans to further connect with their favorite WNBA players and teams throughout our season."
The site will also have its normal offerings of daily fantasy contests in which people can win money by picking a lineup of WNBA players and pitting them against other players. The WNBA is hoping this new venture brings more fans to the league, which starts its 21st season this weekend.
"We've seen fantasy sports as one of the most engaging ways for fans to interact with the game," WNBA chief operating officer Jay Parry said. "It's in line with our growth strategy and the announcement we made last week with Twitter. We see this as a way to engage with new fans. ... We're happy that FanDuel recognized the potential and growing interest in women's sport."
The announcement comes amid the contraction and reshaping of the daily fantasy sports industry following court and legislative battles last year. A proposed merger between New York's FanDuel and Boston's DraftKings -- the industry's two largest companies -- is under review.