International edition
July 28, 2021

Exclusive interview with Alessandro Fried, founder and chairman, BtoBet

“BtoBet is looking for strong local operators who are ready to engage with a technical partner like us in Latin America”

“BtoBet is looking for strong local operators who are ready to engage with a technical partner like us in Latin America”
Exhibiting for the second time at the FADJA show in Colombia, BtoBet reported a market response that “exceeded the company’s expectations,” according to founder and chairman Alessandro Fried. During the South American conference, the Malta-based fir
Colombia | 05/10/2017

Exhibiting for the second time at the FADJA show in Colombia, BtoBet reported a market response that “exceeded the company’s expectations,” according to founder and chairman Alessandro Fried. During the South American conference, the Malta-based firm presented its A.I. iGaming and sportsbook omnichannel platforms, and debuted its latest partnership with PlutonBet.

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ldquo;Latin America is of extreme importance to BtoBet, as we monitor emerging opportunities in the international gaming scenario. Colombia has become an increasingly appealing gaming jurisdiction and we anticipate a lot of growth in the wider Latin American region over the coming years. BtoBet is currently eyeing several markets such as Africa and Latin America as they start to regulate,” Fried told Yogonet.

Praised as one of South America’s most mature gaming markets, Colombia has enjoyed steady growth over the past few years, with regulator COLJUEGOS making remarkable progress in the field of online gaming. Fried believes that, “once the Colombian gaming industry is fully regulated, more international operators will move to get a piece of the action, and local companies need to be ready to offer comprehensive solutions.”

Why BtoBet?

“At BtoBet we aim to provide an end-to-end approach to maximizing business value. We’re not just a platform provider, but a loyal partner who's committed to building business. Choosing the correct technical partner is a very important step in the process. Operators need to ask themselves: 'Is this a good fit for my company? Am I making the right decision by selecting a company who's also my competition?' 70% percent of platform providers are competing against operators,” Fried explained.

BtoBet has been in the market for 17 years, operating in different industries and providing software solutions for international brands. “Not all of the companies are able to provide the same functionalities that our platform offers. Take our Artificial Intelligence solution, for instance. A.I. is very common in other industries. We use Netflix and Amazon on a daily basis. Well, we want to take those capabilities and bring them into the online gaming arena,” the chairman added.

The problem is not the player

According to Fried, the problem is not the Millennial generation, but those in charge of providing the tools for them to bet. “Sometimes, operators are simply not ready to understand and adapt to market needs. It's all about how fast you adapt your offering to constantly evolving environments. Every market has potential. At the moment, we're trying to select the best partner in each country, and looking for strong local operators who are ready to engage with a technical partner like us in Latin America,” he concluded.

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