he B2B agreement will see the Beehive engine sub-licensed to clients who use the NSoft platform.
NSoft has a number of clients across eastern Europe and Latin America, including Balkan Bet and SuperBet, further extending Beehive’s geographic reach.
All NSoft clients will now have access to the Beehive engine, that helps operators to optimize their marketing campaigns utilizing data-driven personalized messages.
Mario Krišto, Platform Managing Director at NSoft, said, “NSoft is committed to offering our operators the very best product suite in gaming, and we continue to maximise our know-how and develop the SEVEN Platform and its core features.
“For optimization purposes within our B2C segment, it made sense to add Beehive’s innovative marketing tools to our offering with this agreement.”
Beehive’s omni-channel marketing platform will open up a whole new world of possibilities for NSoft’s operators across many different markets.
Adi Dagan, founder and CEO of Beehive, said: “We are delighted that NSoft has opted to take our marketing platform, and it is further vindication of all the hard work we have been doing here at Beehive.
“It is now more important than ever that both operators and white-label providers have the very best marketing tools at their fingertips.
“Beehive will continue to pursue strategic B2B business partnerships that are designed to benefit all parties involved.”