espite the uncertainty surrounding this year's edition of FADJA and the rumors of a possible cancellation, show organizers have confirmed the event will return once again to the Colombian capital. What does a trade show like FADJA offer to your company apart from market visibility and networking opportunities and why have you decided to take part this year?
We are pleased to see FADJA return to Bogota this year, albeit at a new venue. A healthy events circuit in Latin America is good for the region as a whole, with industry stakeholders getting the opportunity to bounce ideas off one another, to the benefit of the market as a whole.
We have strong local knowledge and experience within Colombia and we are excited to continue our operations there, knowing we have a strong product and games offering for the local market.
Looking back, how do you evaluate the progress of your business operations in the country and what are the remaining challenges?
Despite having a European base, at Play’n GO we pride ourselves on offering tailored content to all markets and this has seen us develop games with a regional focus over the past year. Many of these have been particularly successful in Latin America, such as our video bingo games, as well as Samba Carnival and Aztec Princess, and this has helped us form a strong foothold in the region. This momentum gives us the launchpad to roll out more games with current partners.
Adapting to our local market has also led us to invest in new personnel with experience in the Latin American gaming world. The expertise acquired has benefitted all areas of our business, from development to regulation, and we will look to continue with this as we grow in the region.
We are keeping a keen eye on the future of online gambling regulation in Colombia. We have been pleased to see local legislators bring about a progressive framework for the iGaming industry here and we expect to see a healthy market because of this. It is important that all operators, suppliers and regulators work together to ensure this continues.
Why do you believe Colombia is one of the best-performing countries in the region, in terms of gambling growth? How can neighboring countries be encouraged by the efforts carried out by regulator Coljuegos and adopt a similar approach towards our industry?
Coljuegos has been a leading light in the LatAm gaming industry over the past few years
Its actions have allowed the local land-based, and more recently, online gaming market to flourish in a fairly-taxed, disciplined jurisdiction. It has been encouraging to see them engage with operators to create a business environment suitable to all parties.
Finding this balance is key to all jurisdictions around the world. We hope to see lesser-regulated countries look to success stories such as Colombia, and understand that hard work is imperative to find a solution for all, and not just government revenue streams.
Countries such as Colombia should not be threatened by new entrants like Brazil. Growth is not mutually exclusive and the stronger the market, the more successful all industry stakeholders will be.
What do you have in store for the Colombian audience? How are you planning to captivate South American casino operators and players alike?
Play’n GO has a strong legacy in supplying exciting and immersive games to markets around the world and we will look to showcase our true omni-channel provisionat FADJA. Our games are suitable across any channel offering HTML5, even offline as a download client, and we believe this premium, flexible offering is key to success in the industry. Operators appreciate our ability to adapt to their frameworks and devices, while players enjoy the opportunity to play their favourite games across many channels. We hope to have many constructive discussions with operators at this year’s FADJA which will form the foundation of our product strategy in the region for the rest of the year.