hat is Amanet all about and what does your long-standing expertise in land-based gaming bring to the ever-expanding online gaming world?
Amanet is the online gaming solution from Amatic Industries. It is exactly our long-standing experience in land-based gaming that is the recipe for success here. We are bringing popular casino games directly from the gaming floor to players in an online format. We have over twenty years of experience and a proven track record with our MULTI GAME. We are ensuring that online players can benefit from our pioneering global success in MULTI GAME from the land-based market. That`s why one of our company principles is that we want the games to be successfully tried and tested in the land-based segment before we transfer them into the interactive world of Amanet. This is Amatic’s recipe for success in the online gaming market.
Which would you say is Amanet's current flagship product and what titles do you have in the pipeline for 2017?
The truth is that players all over the world have a lot of ‘all time favourites’ among our games, such as Arising Phoenix, All Ways Fruit, Billy’s Game, Bells On Fire or the popular ‘Hot’ series like Hot Neon, Hot Scatter and Hot 27. Naturally we constantly launch new Amatic games in the Amanet library, like All Ways Win, Fire & Ice, Grand Tiger or Flying Dutchman just to name a few.
What is the current reach of Amanet and how does Amatic Industries plan to further grow the footprint of its Interactive division across the globe?
These are very exciting times as – when looking at the product growth cycle – we are in strong expansion mode. Amatic is a well-known and trusted company in the global gaming industry. We stand for independence, creativity and innovativeness. The most natural step for land-based players who also want to play online is to look for proven casino games to play then online. For people who play online only – once they learn that when they choose Amanet, they are playing proven casino games, this makes a real difference. Our task is to continue to inform the market of our experience and success. Once online gaming providers integrate Amanet, the results speak for themselves.
Do you have customers already?
Indeed we do – and that on an international level. Our customer base is expanding rapidly and we are proud to say that more than 50 online casinos have integrated Amanet online games into their portfolio only within the last one and a half years. Recently GAMING1, namely the biggest Belgian online casino provider, joined our client base and already integrated our games into their popular casino platform circus.be. Mr. Sylvain Boniver, CEO of GAMING1 pointed out: “Our company focuses exclusively on land-based casino operators who are ready to take their business to the next level by moving online in regulated markets. Adding the well-established Amatic games to our portfolio is completely aligned with our strategy of convergence between online and land-based”.
Naturally we invite further online gaming providers to integrate the Amanet games into their platform. Anybody who is interested can contact us directly via [email protected] for more detailed information.
Operating in such a competitive industry where innovation is imperative to continued success, what are the advantages of Amanet and what is the innovative aspect of this solution?
We offer advantages for both the players and online gaming providers. For the players the clear benefit is that they can enjoy the Amatic games on their online device. It does not matter which device it is – it can be a laptop, a tablet or a smartphone. The operating system of the tablet and smartphone makes no difference as we have focused in integrating our technology so that it works perfectly on all the major operating systems such as OS X, iOS, Android, Windows, Windows Phone and Blackberry. This is a strong benefit for the operator as well of course. Further benefits include the fact that we offer our online games using HTML5 technology – to guarantee the clearest of images. This universal technology has the big advantage that players can enjoy their favorite games on every device without the hassle of downloading through an app store or market place.