International edition
September 25, 2020

LeoVegas expands into Europe's largest regulated gaming market

Paf sells Italian business to LeoVegas

Paf sells Italian business to LeoVegas
LeoVegas has carried out the first acquisition in its history. The acquisition of Winga.it, an Italian gaming operator with a license in the Italian market, gives LeoVegas an established position in Italy, Europe`s largest regulated market.
Italy | 02/21/2017

LeoVegas has carried out the first acquisition in its history. The acquisition of Winga.it, an Italian gaming operator with a license in the Italian market, gives LeoVegas an established position in Italy, Europe`s largest regulated market.

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eoVegas is acquiring 100% of the company, which had revenue of EUR 8.0 m in 2016. The acquisition is being made for a cash consideration of EUR 6.1 m.

"This is yet another milestone in LeoVegas` development," commented Gustaf Hagman, LeoVegas` Group CEO. "The acquisition of Winga.it will enable rapid expansion in Italy, as we are acquiring a company with local knowledge and an established position. LeoVegas` expansion strategy is to grow in markets that are either regulated or in the process of being regulated. Our focus on mobile gaming and our proprietary, flexible technology platform create the conditions for a successful acquisition."

Italy's gaming market

Italy is Europe`s largest regulated gaming market, according to data from H2 Gambling Capital. Consumers in Italy spend more money on gaming than what consumers do in, for example, the UK. However, with a very small share of this gaming conducted online or in mobile devices, we see great opportunities for strong growth in the years ahead. This, combined with the fact that the Italian telecom market is facing an interesting development phase in connection with a major upgrade of its telecom networks, makes the timing for LeoVegas to take a position as Italy`s leading mobile gaming company extra interesting.

Winga

Winga has an organization comprising 33 employees and offers customers a full product offering. Fifty per cent of Winga`s revenue is generated from live casino, both from a studio environment as well as from their unique product that is broadcast live on Italian TV and Sky TV.

Winga had EUR 8.0 m in revenue in 2016. Winga is currently showing a negative result, and LeoVegas has identified a number of factors that will bring the company into a positive result.

With LeoVegas as new owner, Winga will benefit from LeoVegas` data-driven approach in marketing, its strengths on the product side and the mobile technology around the customer experience will contribute significant value added to the business. The LeoVegas brand will be gradually introduced in the Italian market.

The seller of Winga is Paf (Ålands Penningautomatförening). The purchase price will be paid in two parts, and possession is expected to be transferred on 1 March 2017. The transaction is subject to certain customary conditions and approval by the Italian authorities.

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