he unique product, which will be hosted on multiple operator sites, offers players the chance to win a million Euros an hour, 24 hours a day, 365 days a year.
Designed to appeal to Millennials and players across multiple verticals, it is set up to boost acquisition, retention and conversion, as well as increasing the life-time value of those players and strengthening cross-sell.
Players, who require no skill to play the game, just need to purchase a two Euro Lotto Hero coupon ahead of each draw, which will be made on the hour, every hour.
Any that pick seven numbers and the correct card suit drawn at random are guaranteed at least one million Euros in prize money. If the first attempt at winning does not succeed, Lotto Hero offers a second chance draw for players, significantly increasing the chances of a win.
Bit8 CEO Angelo Dalli believes the product will be a genuine game-changer in the industry. He added: “We are very excited about the launch of Lotto Hero, the first truly interactive lottery on the market; there is nothing else like it
“It’s ability to appeal to every type of player anywhere in the world at any time of the day will give operators who sign up to it a genuine competitive edge.
“With guaranteed millionaire-maker hourly jackpots 24 hours a day it has the capability of taking operators and their players from ordinary to extraordinary.”
Lotto Hero is set to be hosted on a multi-tenant platform which enables it to be provided to players around the world through operator websites.
Bit8 will provide licence agreements to those operators, who are guaranteed risk free distribution with an attractive commission structure that offers higher returns than products such as slots.
The provider is also offering free set-up for an initial number of clients, with integration expected to take no more than 10 working days.