ore on online poker:
“[P]oker revenue appears to have hit a wall despite the much-anticipated launch of PokerStars… ultimately the lion’s share of PokerStars’ growth came at the direct expense of Borgata / Party and WSOP / 888.”
“Quantifying the impact of PokerStars:
“With roughly one full year in the books (PokerStars launched mid-March 2016), we believe it's safe to now conclude what we originally assumed would be the case: PokerStars has had a meaningful, but not transformative, impact on the NJ online poker market, which rose 11% year-over-year.”
Among the other interesting poker-related items are an explanation of how the marketing plans of Borgata, World Series of Poker, and PokerStars diverge; whether any of the three could near a dangerous spiral this year; and speculation on the fates of bills in New York and California this year.
Meanwhile, there is an interesting breakdown of how the online revenues from each casino company are split between the casino brand sites and their non-casino partners.
There also is an eye-opening chart that compares Atlantic City casino market shares in brick-and-mortar vs. iGaming, and another that compares the New Jersey online gaming market to several European markets as a way of evaluating the level of potential growth of the state’s online gaming industry.
Finally, Krejcik and Grove expect that “at least two new casino brands will launch in 2017.” There currently are 20 legal online gaming sites affiliated with Atlantic City casinos, a list of which can be found here.