he multi-year agreement strengthens a more than a decade-long partnership between the Rank Group owned brand and Playtech.
Playtech Bingo will retain its position as the exclusive provider of bingo and games for the UK brand, while the extension also covers the provision of dedicated content development giving Mecca a significant point of market differentiation.
The agreement also includes Playtech’s Open Platform enabling Mecca to offer its players a vast array of Playtech and third -party games content to its player base.
Daniel Phillips, VP UK Operations, Playtech, said, “The network is performing well with stakes and active players at their highest ever levels and our licensees have made a great start to 2017.
“Mecca is one of those so we are therefore very pleased to continue our long-standing relationship with the Rank Group and our collaborative approach will help drive their bingo business into the next decade and beyond.”
Colin Cole-Johnson, Group Director, Rank Group, added, “It is a suite of products our customers know and love, and this has been an important partnership for Mecca since 2006, so naturally we are pleased that an agreement has been reached to develop this further.”