he re-launch of the NairaBet affiliate program, which will now be powered by the Income Access platform, will allow a wider range of affiliates to promote this leading Nigerian online sportsbook. The re-launched program features a revenue share commission structure of between 30% and 50%, depending on the gross gaming revenue (GGR) of the players that affiliates refer each month.
“As we have captured more and more of the growing Nigerian online sports-betting market, the affiliate marketing channel has become increasingly critical to our success, so it was a logical decision to migrate our program to the Income Access platform,” said Akin Alabi, CEO of NairaBet. “The company’s software is the iGaming industry standard when it comes to affiliate marketing technologies, so we look forward to the platform providing strong support to our broader player acquisition strategy.”
The affiliate program will be managed by NairaBet’s dedicated team of in-house affiliate managers. The team, who have many years’ experience in player acquisition in the African market, will be using Income Access’ Ad Serving tool to geo-target affiliate marketing campaigns to a town and city level.
“Sub-Saharan Africa is one of the fastest growing regions for iGaming, so we’re excited to re-launch the affiliate program of a major sportsbook in Nigeria, a key regional market,” added Nicky Senyard, Managing Director of Income Access. “The re-vamped NairaBet affiliate program will provide an important revenue opportunity for the emerging affiliate sector in Nigeria as well as global affiliates.”