hareholders are not required to take any action in conjunction with the listing on Nasdaq Stockholm. The shares will be traded under the same ticker symbol and ISIN code as before the listing, and no new shares will be issued in conjunction with the listing on Nasdaq Stockholm.
Per Norman, CEO of Mr Green & Co AB, comments on Mr Green’s initiative to drive change through a new technology platform as well as a new business strategy, called Mr Green 2.0: “Today, we have broader product offering, a new scalable business model and we focus on providing our customers with a unique personalised user experience.”
“Mr Green is well positioned to continue the implementation of the new business strategy in order to achieve its targets to grow faster than the market with increased profitability and to become the leading player in sustainability and Green Gaming”
Mr Green reached all-time high in number of active customers as well as customer deposits in the third quarter of 2016. Q3 saw the number of Mr Green’s active customers increase by 39% to more than 102,000 compared to Q3 of 2015, and customer deposits also increased by 21% to SEK 687.2m. Revenues increased by 14% and by 16% in local currencies compared to the same period last year.
The Board and Group management believe that a listing of Mr Green’s shares on Nasdaq Stockholm will aid the company’s implementation of its new business strategy by attracting a broader group of investors and provide better conditions for increasing knowledge of the company and further strengthening the Mr Green brand among new and existing customers.
Mr Green hope that this will also allow greater access to the Swedish and international capital markets, which are expected to promote the company’s growth and development.