he panel, which will include marketing executives from Pinnacle and Tropicana Entertainment as well as the founder of Gaming Realms, will discuss how iGaming operators can develop a player acquisition and revenue strategy to maximize 2017 revenue growth.
Hosted by leading iGaming media group eGR, the 17th November webinar will see Senyard, who founded Income Access in 2002, joined by three panellists. The panellists are: Harry Lang, Marketing Director at Pinnacle, an online sports-betting brand; Luisa Woods, Vice President of Online & Internet Marketing at Tropicana Entertainment, a US land-based casino group that also operates New Jersey-facing real-money online casino TropicanaCasino.com; and Simon Collins, founder of Gaming Realms, an iGaming company that develops, publishes and licenses next-generation mobile gaming content.
The first 45 minutes of the one-hour webinar will feature an in-depth discussion between Senyard and the panel. Citing player data and referencing their own marketing campaigns and brand experience, the panellists will discuss how player acquisition and retention have evolved over the last decade, before examining how acquisition and retention intersect and complement each other in the iGaming space. They will conclude by discussing specific marketing channels, including affiliates, and how they can be used to optimise acquisition and retention for brands in 2017.
The panel discussion will be followed by a 15-minute Q&A in which webinar attendees can ask Senyard and the panellists questions on the points they have raised.
“Our eGR-hosted webinar is sure to provide iGaming operators with some great insights on how they can fine-tune and enhance their acquisition and retention strategies for the coming year,” said Nicky Senyard, Managing Director at Income Access. “Bringing together experience from a diverse range of verticals, products and markets, our discussion promises to be wide-ranging, data-driven and, above all, thought provoking.”