he new content hub has been developed as the Americas’ primary information resource for year-round racing from the Australian, New Zealand and South African markets.
Following turnover of $250 million for its 2016 fiscal year ending June 30th, 2016, and continuing strong growth into its 2017 fiscal year, the launch of Sky Racing World's new website will support the increasing appetite for Southern Hemisphere racing in the company’s key markets of the US, Canada and the Caribbean. Unveiled in the countdown to Australia’s annual racing highlights, the AAMI Victoria Derby Day on October 29th, 2016, and the Emirates Melbourne Cup on November 1st, 2016, Sky Racing World’s new online content hub features race calendars, form, news, results and analysis as well as video content for thoroughbred races in Australia, New Zealand and South Africa.
A mobile-responsive site allowing easy access from tablets and smart phones as well as desktop computers, the new Sky Racing World content hub boasts an interactive race calendar featuring all the key details on upcoming Grade 1, Grade 2 and Grade 3 Southern Hemisphere races. The site also includes a form section, providing sophisticated visual analysis of horses’ form as well as a revamped Handicapper’s Corner, which featured in Sky Racing World’s previous website.
Complementing punters’ race planning and form analysis, the News section of the website keeps racing enthusiasts up-to-speed on breaking news in Southern Hemisphere as well as North American racing. This section also includes in-depth race previews to facilitate bettors’ preparation for upcoming races.
Acknowledging the vital importance of live video content to thoroughbred horse-racing, the website also allows race fans to live-steam Southern Hemisphere races on-site. In addition, a video archive of racing replays provides punters with the ability to analyze the performance of specific horses in previous races and also to watch races they missed, supporting the site’s Results section.
“The quality of Australian and Southern Hemisphere horse-racing is world class, and the product is gaining strong popularity among North American racing fans,” said David Haslett, President and CEO of Sky Racing World. “The launch of our new website will support the continued growth of Southern Hemisphere racing in the Americas, and we’re confident that it will become the go-to information resource for North Americans wagering on races in Australia, New Zealand and South Africa.”