he first campaign was tied to a concert by The Cult held Oct. 8 at Star of the Desert Arena at Primm Valley Casino Resorts in Primm, Nev. Fans on social media were invited to play a “Pick an Amp” game with prizes hidden under digital amplifiers and featured an exclusive package offering two concert tickets plus a one night deluxe hotel room stay. In two weeks, the gamified promotion drove the same number of bookings as had previously taken two months—a 300% increase compared to the baseline. A “Pick a Tracy” game tied to an Oct. 22 performance by comedian Tracy Morgan is delighting fans and generating similarly strong results, quadrupling the rate of ticket sales.
“We are always looking for innovative and unique ways to elevate our guests’ experience, and this partnership is yet another amenity to engage and reward our loyal customers,” said Affinity Gaming CEO Michael Silberling. “The results from the first two campaigns are promising and prove that there is a demand for these engaging promotions.”
OfferCraft uses a proprietary mix of gamification and next-generation rewards to make day-to-day business interactions more fun. Its science-backed techniques have consistently generated response rates two to three times higher than traditional approaches.
“The Affinity Gaming team understands the power of making day-to-day transactions more fun — together we’re doing that and driving some pretty terrific results,” said Aron Ezra, CEO of OfferCraft. “Their campaigns are just spot on. They’re fun and engaging—the “Pick a Tracy” game is hilarious—with great prizes that guests are eager to win. It’s no wonder their patrons have responded so favorably and can’t wait to see what’s next.”
In addition, Affinity Gaming has started to feature OfferCraft games at its Silver Sevens Hotel & Casino, including both games of skill and games of chance promoted on a variety of marketing channels, such as social media, email, search engines, and at the Player’s Club desks.