herry iGaming, named Online Gaming Operator of the Year at the International Gaming Awards for the past three years, operates a multi-brand strategy. Their brand roster include Cherrycasino.com, Sunmaker.com, Norgespill.com, EuroLotto.com and many more following the recently announced acquisition of ComeOn!.
Under the terms of the deal, Cherry brands will have access to Evolution’s full range of standard and VIP live games streamed from Evolution’s Latvia studio.
Cherry will also take many of Evolution’s localized Live Casino services for Europe which are native speaking dealer tables streamed from Evolution’s Malta studio.
Cherry iGaming Group Chief Executive Officer, Jonas Wåhlander said: “Having monitored the exciting growth trends in the Live Casino market we have chosen to partner with the industry’s most innovative and flexible provider to better capitalize on this product category. Evolution’s extensive Live Casino offering with its turnkey generic and localised solutions for Europe enables us to do that very efficiently together with our outstanding inhouse services.”
Sebastian Johannisson, Chief Commercial Officer at Evolution, added: “We are delighted to welcome yet another market leader to Evolution. Integration of Evolution Live Casino into Cherry’s brand portfolio will begin immediately. Going forward, Cherry brands will benefit from unrivalled choice and agility as they deliver the very best Live Casino services to their customers — via our generic and localised services, and, of course, with the option of exclusively branded dedicated tables and environments.”