International edition
August 05, 2021

Exclusive interview with Eduard Blonk, ‎Managing Director Sales at Sportradar AG

"Nevada is an increasingly important region for Betradar"

With the Las Vegas show just around the corner, Managing Director Sales Eduard Blonk discussed with Yogonet the highlights Sportradar expects for this year's new edition of what he considered "the show of the Americas" . About the current state of the gam
United States | 08/24/2016

With the Las Vegas show just around the corner, Managing Director Sales Eduard Blonk discussed with Yogonet the highlights Sportradar expects for this year's new edition of what he considered "the show of the Americas" . About the current state of the gambling industry, Mr. Blonk said "the market is seeing a lot of creativity in terms of markets and products that ensure that contests can be broken down into smaller events."

W

hy is the G2E Las Vegas a good fit for your company?

Nevada is an increasingly important region for Betradar. Three large Las Vegas sportsbook operators are now using Betradar’s services - MGM, CG analytics and Stations Casinos. Nevada has just begun to recognize the importance of in-play wagering, which makes Betradar - the world's leader in in-play wagering - a perfect fit. But because G2E draws industry leaders from all of north and south america, this event makes so much sense for Betradar, because of our unparalleled coverage of sporting events from both continents. And from virtual games to sports scores and statistics, Betradar has a whole range of products for
those states and countries that do not offer regulated sports betting.

What can visitors expect to see from you this year? Will you be launching any new products - others than the ones you've already introduced at other industry events such as ICE Totally Gaming?

With more and more Nevada casinos using Betradar's traditional live odds service, we expect high interest. We provide live betting on all kinds of props for the major American sports. Betradar's virtual games will soon be making an appearance in Nevada casinos, and we expect high interest there. But perhaps the most engaging new service that is sparking interest all over the world is our esports service. Betradar is the official and exclusive provider of the electronic sports league data. The ESL is the NFL of esports. Betradar's groundbreaking esports platform includes prematch and live odds, live scores, statistics and a
live video stream that is faster than any other source in the world. The nevada gaming control board is conducting a full-court press to get esports betting started in the state's casinos.

What will be the highlights of the 2016 G2E Vegas and why?

The highlight of G2E each year is simply the lineup of guests that visit the show. There are key industry decision makers there every year. It is the show for the Americas and we are excited to show the industry the full range of value generating products and services we have ready for them.

What are operators most concerned about these days?

Competition is always a concern. And that is why Betradar works so hard at providing several new, innovative products and services each and every year. We want our clients to have the tools to set themselves apart from their competition.

The gambling industry in the U.S. is going through a period of transition shaped by a range of factors, some of which have their roots within the country, while others are related to the natural affairs of the international scenario. How would you describe the current state of gambling in general and sports betting in particular?

Fans and followers of sport have always liked to test their instincts and insight by placing bets. But with recent developments in terms of technology, around online and mobile, this has facilitated a whole range of fast and reliable ways for those fans and followers to engage with the sports and leagues they love so much. The market is seeing a lot of creativity in terms of markets and products that ensure that contests can be broken down into smaller events: will the next score be a two pointer or a three pointer, how will the next touchdown be scored etc.

Also a whole range of countries are re-evaluating their relationship with sports betting, seeing how they can make all or certain markets available to their public in a way that is responsible, monitorable and taxable

We have been talking to a few regulators around the world, helping them understand what characteristics best protect their objectives and interests. Growth seems inevitable; it will be critical to guide and mould that growth in a way that is innovative, exciting, but reliable and responsible.

What does the future have in store for the sector?

It is very difficult to predict the future in this sector – primarily because the rate of innovation is so fast. Operators around the world are relying more and more on large solution providers like Betradar to take on more and more of the burden. That means that companies like ours need to safeguard reliability, maximize speed and keep rolling out new markets and products that ensure operators keep attracting and retaining their customers. But that’s the challenge we set ourselves!

In a recent interview granted to Yogonet, a Pennsylvania official who's pushing to legalize online gambling in the keystone state, said: “Sometime in the future, I see the U.S. being similar to Europe”. In your opinion, why is it taking so long for the U.S. to allow gambling expansion in all its forms?

The U.S. has had a sensitive relationship with sports betting, especially as it relates to sporting integrity.

It is clear that if there is going to be any development or movement in the way that the country relates to sports betting, all the relevant stakeholders want to be absolutely clear that their concerns are addressed

This is a difficult process as it requires a consensus across a wide range of organizations and interest groups. But they are not the only country taking their time, sounding out experts and looking into different options and frameworks.

Considering that non-gaming has, over the last years, become an effective revenue driver for casinos, what are the main challenges facing the industry?

As their customers are faced with a myriad of other entertainment choices, casinos will need to offer innovative gaming products that can entertain in new ways. They will also need to attract millennials, who want the excitement of casino gaming or sports betting, but don't want to have to stay on the casino floor to do it.

 

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