International edition
October 25, 2021

Rob Fell, Andrew Whitworth and Oliver Bartlett

GVC announces key product team reshuffle

GVC announces key product team reshuffle
GVC Holdings has strengthened its casino and live products management team with the addition of three senior appointments.
Isle of Man | 08/23/2016

GVC Holdings has strengthened its casino and live products management team with the addition of three senior appointments.


ob Fell has joined as Head of Casino Product and Andrew Whitworth as Head of Content, while Oliver Bartlett will take up his position as Head of Live, later next month.

The three external hires bring fresh expertise to the GVC team, reflecting a renewed focus on the gaming verticals which have been made a priority since the acquisition of in February 2016. Collectively they bring over thirty years of experience in the online gaming sector, and more importantly, new skills-sets which enhance GVC's capabilities in distinct areas such as product design, customer experience and live casino. Each will report directly in to GVC's Chief Product Officer, Liron Snir.

Rob Fell - Head of Casino Product

Rob has assumed responsibility for casino platform product development across the Group, with the objective to deliver best-in-class, immersive functionality in areas such as casino bonus, customer engagement and content curation. Rob joins from Lottoland where he was VP Product and his responsibilities included launching the company's casino and gaming offer. Previously Rob has held the positions of Head of Web and Mobile at Gala Coral Interactive and Product and Operations Manager at Paddy Power.

Andrew Whitworth - Head of Content

Andy joins GVC to manage the internal game development teams and to work with external suppliers on game selection. Andy has over fifteen years' gaming experience, having worked with a cross section of suppliers, operators and content developers. Most recently he was Head of Gaming strategy for the Tatts Group's UK arm Talarius. Prior to that he worked for SG Gaming as Head of Content Strategy.

Oliver Bartlett - Head of Live

As Head of Live, Oliver will initially focus on growing GVC's Live Casino offer across its consumer and B2B product line-up. Oliver has over a decade of experience in the casino industry, both in the online and offline worlds. Most recently he was Head of VIP and a Project Manager for, where he presided over a number key projects including their transition to Playtech software. Prior to that Oliver held senior roles with some of the biggest names in the industry including, Grosvenor, Caesar's Entertainment, Genting and Full Tilt.

Commenting on the new appointments, GVC's Chief Product Officer, Liron Snir said:

"A key area of focus for us is our casino and live verticals. Our aim is to be best-in-class and these three appointments reflect that objective. Rob, Andy and Oliver bring new skills and experience in the gaming sector that will be transformative to our ability to create and deliver a great quality product and experience to our customers."

Learn more about GVC new designations. 


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