Coral signs partnership deal with West Bromwich Albion

Coral has announced it has become the official European betting partner of West Bromwich Albion, reaching a three-year agreement with the Premier League club.

West Brom are founding members of the Football League when it began in 1888, winning five FA Cups, the League Cup (1966) and old First Division (1919/20).

Branded advertising throughout the Baggies’ ground, The Hawthorns are to be adopted.

In an official statement, the company said it will intend "to use our partnership with West Brom to introduce supporters to our online and mobile betting services, as we plan to offer them promotions and price boosts throughout the season."

“We are delighted and honoured to be associating the Coral brand name with a Premier League Club with such history and heritage,” said Coral PR director Simon Clare.

“We are looking forward to showcasing our innovative and engaging betting services to West Bromwich Albion fans and would like to wish the club the very best for the season ahead.”

At the centrepiece of our partnership, however, is the Coral Player of the Month award. Baggies fans will vote monthly for who they feel has been their top performer on the pitch.

George Harborne, Head of Partnerships at West Bromwich Albion, added: “The reintroduction of our Player of the Month initiative is something that we have been keen to do for some time.

“To secure Coral as this partner is a great fit, as they look to great positive experiences for our fans, bringing fans closer to the Club.

“We are very pleased to secure a betting partner that has the strength of brand that Coral has and we look forward to working closely with the brand over the next three seasons.”