International edition
September 24, 2020

Omitted "material information"

UK ad watchdog issues warnings to Betway, bwin

UK ad watchdog issues warnings to Betway, bwin
The UK Advertising Standards Authority sent out two warnings to Betway Ltd and over misleading ads.
United Kingdom | 08/19/2016

The UK Advertising Standards Authority sent out two warnings to Betway Ltd and over misleading ads.


etway admitted their guilt over the complaint the ASA received. The complaint received over Betway’s ad; “Football Betting Offer £30 Free Bet … Bet Now”, with terms and conditions being published in tiny text, has the authority questioning if the ad made it clear enough to receive the free bet if the customer made a deposit of the same amount. Betway admitted that the ad didn’t clearly state or explain that it was for a bonus match worth 100%.

In its ruling, ASA said:

"The ASA considered the ad implied the free bet was a fixed amount of £30, and did not make clear that it was in fact a matched bet of between £10 and £30, depending on the amount deposited by new customers. We considered that this was significant material information which needed to be stated clearly within the ad."

"Because the ad implied the offer was for a fixed free bet amount of £30 and omitted material information, we concluded that it was misleading"

Betway did explain that they made sure the full conditions were included in the terms and conditions for the promotion. Betway has since amended and made changes to the promotion making sure they didn’t breach any regulations again. sparked concerns over their ad that misled its players with wagering requirements regarding one of their welcome bonus offers. The ASA determined that their ad was indeed misleading with telling players they would receive a matched bonus amount up to GBP30 if they deposited GBP 10. was warned to change their terms and conditions of the bonus and for all future ads to state in detail the full wagering requirements.

ASA recommended:  

"The ad must not appear again in the form complained of. We told Betway Ltd to ensure that ads for free bets made clear if the free bet amount on offer was matched to the amount deposited by customers. We welcomed their willingness to make changes to the ad."

Take a look at the details of the ruling.


What is your opinion about this article?
  • I like it
    0 votos
  • I don't like it
    0 votos
  • I have not thought about it
    0 votos
Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.
Follow us on Facebook