International edition
June 14, 2021

Exclusive interview with Davide Ruggeri, BtoBet’s Head of Sportsbook

“Media influence and tech evolution will transform the betting market during key sport events”

“Media influence and tech evolution will transform the betting market during key sport events”
BtoBet’s Head of Sportsbook Davide Ruggeri discussed with Yogonet the just-around-the-corner Olympic event considering the games “will probably also create another huge challenge for the betting market this year” as with the Euro League and the Amer
Malta | 08/03/2016

BtoBet’s Head of Sportsbook Davide Ruggeri discussed with Yogonet the just-around-the-corner Olympic event considering the games “will probably also create another huge challenge for the betting market this year” as with the Euro League and the American Cup.

T

he 2016 Summer Olympics are coming up and bookmakers are looking to retain loyal clients and attract new ones. How can Btobet products and solutions help operators achieve these goals?

The Olympic event is a special and ever-evolving sports phenomenon, where all games are presented within the span of a few weeks, each sport reflecting equal significance to the next. Additionally, the Olympic Games are represented via various media, where entire nations or continents are passionately involved in competitions and for this reason the betting proposal needs to be differentiated and flexible.

Betting systems can’t ignore the range of these kinds of events and BtoBet is ready to help all its operators offer their loyal bettors interested in suggestions about immediacy and flexibility. With the Olympics around the corner and mobile playing a significant role in most players’ daily lives, bookmakers can easily take advantage of the personalized offers and mobile proposals. What’s more, they can also benefit from the opportunity to attract a new audience, by creating a healthy balance between betting, fun and commitment.

BtoBet provides operators with the essential tools to attract and retain bettors through ingenious software and delivering suitable tools to manage their business with flexibility.

In fact, by means of BtoBet’s Artificial Intelligence and advanced technology, operators will be able to register players, monitor their behaviour and verify their preferences while they’d be playing

Furthermore, our most advanced Sportsbook enables the automation and customization of offers, rewards, and bonuses according to each player’s wish, through its Recommendation engine option. Lastly, Btobet’s Omnichannel solution gives players the possibility to use the product whenever and wherever they want.

Do major sports events really move the needle on the sports betting market? Can you share with us recent statistics?

Normally international sports events attract the attention of a wider number of people than usual competitions. We had evidence of this trend during the recent Euro Leagues and American Cup.

Over the past few years, the advancement in technology has driven people towards a new way to live sport games and competitions: in 2012 alone, 60% of the traffic to the official London Olympics website could be owed to mobile devices and this year it’s expected to increase even more. Nevertheless, studies are predicting that approximately 80% of casual bettors could be attracted to second-screen offers which already started to change the nature of sportsbook and placed mobile at the heart of live betting.

How will the 2016 Summer Olympics impact the sports betting market this year?

As with the Euro League and American Cup, the Olympic Games will probably also create another huge challenge for the betting market this year. With more than 42 sports represented by the competitions in Rio, Olympic Games will define its media influence through its millions of sports fans. Supporters from all over the world follow the athletes’ performance, each hour of every single day.

In this regard, I’m sure Mobile and online offers will play a major role for enthusiasts seeing and following the competitions step by step, both on TV and online, through different devices, naturally driven towards real-time bets.

With new apps, virtual and augmented reality and new offers, Rio Games 2016 will keep attention of the digitally fervent also, and I won’t be surprised if we will see Millennials interested in betting too

I firmly believe that the concept of betting is budding and expanding, beating the odds and scores, and following new trends. It is definitely advancing towards a different level of entertainment, fun and engagement.

What was your clients' experiences this year for the UEFA Euro or the Copa America 2016 Centenario, for instance?

Davide Ruggeri: The interest experienced during these two remarkable football competitions has been really significant, especially considering Uefa Euro 2016. The unpredictable and totally unexpected results of both events has attracted the attention of bettors not for a single particular match, but rather for most of all outrights and special markets that drive our clients to present ever evolving offers on a daily basis.

This situation of uncertainty has been a blessing in disguise, since pointers never had the perception of a secure team winner

We began receiving bets on France, but after a stunted beginning, wagers were leaning towards Germany, Italy and which later pushed up to believe in the surprise of Iceland. The evolution and shift of the betting choices during the matches had extended the game over lots of events. Surprising results created the condition for a good payout in favour of our operators, who acknowledged the ability and luck of punters, a typical example being, the guessed victory of Portugal and Cristiano Ronaldo.

What are the main differences you see between Latin American and European bettors?

Latin American bettors are more recreational when compared to their European counterparts, and their interest is predominantly focused on football, with some exceptions for American sports. Compared to the mature and almost saturated European market - with Operators often competing with aggressive odds, not to mention excessive promotions at times - South America appears to be productive, still presenting emerging shares of the market to be conquered and developed.

Currently, the Latin American framework allows operators to work with high odds – higher than in Europe - subsequently receiving bigger revenues. This will eventually allow them to invest in focused marketing actions, with special bonuses to attract and strengthen the loyalty of the client.

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