he sponsorship deal termed as ‘the most lucrative in the club’s proud 112-year history’ will see Hull City adorn the SportPesa logo on their home, away and third shorts for three seasons.
In addition, the deal will see City travel to Africa to play a Kenya select-side.
Hull City commercial manager Simon King expressed his delight in signing the deal with the betting firm: “We are delighted to form a three-year partnership with SportPesa. SportPesa are so much more than a betting brand, this is a company with a huge footprint across grassroots sport in Kenya, as well as the rest of Africa."
“The deal is by far the largest in our history and a sign of our ambition to grow our Club and become a household name in our sport globally,” he added.
Meanwhile, Sportpesa Chief Executive Ronald Karauri said: “This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market. The SportPesa platform will now be available in the United Kingdom and later in the year present in several African countries. One year from now we will have presence in at least four continents.”
“Even as a global brand, staying consistent with our core values that centre around grassroots sport and community development will replicate the success SportPesa has enjoyed in Kenya. Part of our deal will see The Tigers be the first English Premier League team ever to come to Kenya to play a select side as part of our campaign towards having Kenya compete in the World Cup for the first time in 2022.”
Hull City follows in the footsteps of Arsenal who clinched a deal with SportPesa in February this year to provide training camps for grass-root football in Kenya.