he awards ceremony took place at the iconic Victoria and Albert Museum in central London, attended by professionals from some of the world’s biggest and most popular brands and their event agencies.
Playtech’s stand at the ICE Totally Gaming exhibition in February this year, was recognized by the judges for its “outstanding event production” with the company beating fellow contenders Google and BP.
"The Playtech entry consistently performed on all criteria and we were especially taken with the quality and proof of ROI and also the clarity and explanation from brief through to delivery," the judging panel said
Work began on the stand project in July last year in partnership with brand experience experts 2Heads, in order to put together an integrated, visual and experiential customer journey around the company’s pioneering Playtech ONE Omni-channel solution, and incorporating this experience into every element of design and messaging.
The Playtech ONE brand encapsulates the power of the Playtech offering that enables players to play any product, across any channel and on any device creating the ultimate customer journey for the company’s ecommerce customers.
To fuel the content-rich experience an extensive content strategy was developed from the findings recorded at brand experience workshops. Together Playtech and 2Heads creatively developed, storyboarded, scripted and produced an extensive catalogue that amounted to in more than 40 minutes of content.
This visually reflected Playtech ONE with architecture that played with perspective, and an environment that changed, evolved, engaged and drew visitors’ eyes to the heart of the space.
The gigantic 900 meter space was devised across two floors and housed the latest cutting-edge technologies including a 36-meter central screen, 92 video content screens, and hundreds of mobile and retail devices, all combining to provide an unforgettable visitor experience.
The judging panel said: “We unanimously agreed there was a clear winner. The Playtech entry consistently performed on all criteria and we were especially taken with the quality and proof of ROI and also the clarity and explanation from brief through to delivery.”
Shimon Akad, COO, Playtech, said: “The award provides fantastic recognition of all the hard work that went into designing, developing and building our stand at ICE Totally Gaming to successfully showcase our pioneering Playtech ONE offering.”
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