he partnership delivers a powerful marketing platform built on proven patron loyalty and marketing automation products widely used across the gaming and hospitality industry. Leveraging HALo, House Advantage’s robust suite of loyalty marketing products, and layering on the powerful campaignViz solution from VizExplorer, the integrated solution gives marketers access to a seamless customer relationship marketing capability ecosystem.
With campaignViz, marketers can segment audiences, create targeted campaigns and execute promotions by leveraging the HALo loyalty platform for offer delivery through the right channel. Guests receive communications and offers that include real-time access and redemption benefits. By combining real-time data across all customer touchpoints, the solution employs rule-based marketing capabilities to enable near real-time offer delivery--from cash offers to complimentary dinners and hotel rooms.
VizExplorer’s proven operational intelligence and analytical solutions provide powerful capabilities for casino operators to optimize their gaming floor and promote deeper levels of engagement with their guests through highly targeted marketing campaigns.
“We are excited to enter into a strategic partnership with VizExplorer to deliver this innovative solution. The collaboration provides a comprehensive loyalty and customer relationship management platform that enables a sophisticated real-time, bi-directional and seamless exchange of offers and rewards across every possible customer channel,” said House Advantage President and CEO Jon Wolfe.
“We are using our expertise in systems integration to combine two powerful software platforms to streamline marketing operations and deliver an enhanced experience for guests who frequent multiple properties by the same owner,” added VizExplorer CTO Andrew Cardno.