longstanding gaming industry professional, Ferreira brings to his new role over 15 years of executive experience in both the manufacturer and operator segments of the gaming industry.
Born in Brazil and now resident in Mexico City, Ferreira is a highly respected figure in the international gaming industry. A specialist in both operations and manufacturer representation at a leadership level, he has worked in his native Brazil, USA, Argentina, Uruguay, Paraguay, Boliva and most extensively in Mexico. Best known for his positions with the Ritzio Group and the leading Class II manufacturer Cadillac Jack (where has was General Manager from 2007 to 2011), Ferreira has extensive experience in start-ups, acquisitions and developments of casino industry businesses.
As an active member of the Brazilian Association of Gaming and also a co-founder of a leading gaming association in Mexico and together with operator Palacio de Los Numeros, Ferreira is a strong advocate of effective gaming regulation and its positive benefits for tourism, jobs creation and the development of gaming within the wider entertainment industry.
Charles Hiten, Chief Executive of Merkur Gaming Americas, stated: “Merkur Gaming Mexico is an extremely important part of our overall development and expansion in Latin America. We are now delighted to attract Ronnie Ferreira to head up our team in Mexico City and to direct them to the new success that lie ahead. As a leading Tier One company Merkur Gaming Mexico deserves no less than a top class industry profession with an outstanding track record of success. In appointing Ronnie Ferreira we have now brought on board exactly the right person.”
Ferreira commented: “I am both pleased and honoured to be joining Merkur Gaming Mexico and to be given the responsibility for leading and inspiring what I already know to be an exceptional team. Merkur Gaming is known throughout the gaming industry, in Mexico and worldwide, as the Team that Delivers: my challenge is to build even further on that fine reputation as Mexico itself, with new and more effective gaming legislation being prepared, moves on to become even more of a leading light in the Latin American gaming sector.”