International edition
June 22, 2021

In partnership with Income Access

Affiliate program launched by BeLucky

Affiliate program launched by BeLucky
BeLucky, a Curacao-based sportsbook and casino, has launched its affiliate program in partnership with Income Access.
Curacao | 06/28/2016

BeLucky, a Curacao-based sportsbook and casino, has launched its affiliate program in partnership with Income Access.


he new program is integrated with the Income Access tracking and reporting software as well as its proprietary Ad Serving tool.

BeLucky is regulated by the Curacao eGaming Authority and has a portfolio that aims to meet the needs of the Canadian and Latin American markets. With sports betting software from Automated Software Systems, players can choose to wager on a wide range of sporting events including baseball, basketball, ice hockey, football, MMA, tennis and more. To augment the betting experience, BeLucky also offers a live betting option where players can wager on events happening in real time. The brand is also in the process of building a virtual sport betting arena.

To diversity their portfolio, BeLucky hosts a suite of casino games provided by TopGame. Popular slot titles are offered, including Sugar Rush, Magic Crystals and Aladdin’s Treasure, while classic casino games such as blackjack, roulette and war are also available. Players can take a spot at the table in a variety of live casino games from the comfort of their home.

To welcome players to the site, BeLucky offers a 60% sign up bonus of up to $2,000 to all new registrations. The brand offers a variety of ad hoc promotions and bonuses as well, to reward returning players.

As part of the BeLucky program, affiliates can earn up to 50% revenue share. The default commission structure starts at 20% revenue share and increases incrementally based on affiliate performance.

"We feel as though certain markets are lacking dedicated affiliate programs,” said Daniel White, affiliate manager of BeLucky. “We are looking to change the affiliate landscape by offering affiliates strong service as well as a program that is particularly aimed towards the Canadian and Latin American gambling markets.”

The team at BeLucky will provide affiliates with ample content to effectively promote the brand such as game reviews, newsletters, targeted banners, and customizable landing pages that can host affiliate logos. To ensure affiliates are able to convert the most players possible, Income Access’ post-impression Ad Serving tool will be used to carefully target banners for the given market.

“We are pleased partner with BeLucky to power their affiliate program,” said Nicky Senyard, founder and CEO of Income Access. “With a diverse portfolio and a focus on particular markets, Canadian and Latin American affiliates will surely benefit.”

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