he bet-prompting content has been seamlessly integrated into each match and offers the customer concise and digestible material to assist them in taking a view on the outcome of each match across more than 18 betting markets.
BetBright is the first sportsbook to launch the new football content, which is entirely compiled by the Racing Post Sport team, and contains no automated content.
Noel Hayes, BetBright Sportsbook Director, said: “I’m elated to announce this exciting partnership with Racing Post. BetBright always looks to create and deliver innovative products and that is exactly what we have available here with the football package.
“We are particularly pleased with the quirky new way we are presenting the goalscorer markets alongside team line-ups. We very much look forward to developing our excellent relationship with Racing Post.”
Eugene Delaney, Racing Post Head of B2B, added: “We are delighted to team up with BetBright, which has set the pace in terms of innovation and customer service since it entered the market.
“BetBright is the ideal partner with whom to launch our new football package and they have done an unbelievable job in visualizing our content on their site. Racing Post is renowned for providing bet-generating and bet-prompting content. We look forward to offering our unique insights, analysis, stats and predictions to BetBright customers.”