Being one of the leading providers of sports betting options in Italy, SNAI has said that it would like to improve and diversify its online casino offering by adding iSoftBet’s catalog of slot titles and table games. Among other things, those include branded content from popular international film and television studios.
The deal comes shortly after iSoftBet secured a partnership agreement with Cogetech, part of the SNAI-Cogetech Group.
Commenting on the latest deal the operator has signed, CEO Fabio Schiavolin said that its new partner has an impressive track record in the international gambling industry and that they are extremely happy to be given the opportunity to distribute iSoftBet gaming content on their website.
Schiavolin further noted that they are committed to providing both existing and new gambling customers with a secure and enjoyable Internet casino environment and that the newly added content would prove to be particularly popular among players.
iSoftBet Head of Sales Luci Apostolou said that they are pleased to have SNAI as its newest partner and are looking forward to working together. Apostolou added that they believe Italian gambling customers would appreciate the quality diverse content they have created.
The announcement about SNAI’s agreement with iSoftBet comes shortly after the Italian gambling operator announced that it has opted for Betradar’s eSports Betting Service, thus becoming the country’s first company to deploy the product. Working together with the supplier, SNAI is to make its first foray into a segment that is to generate global revenue of more than $23 billion by 2020.
Commenting on the collaboration, Schiavolin said that eSports betting would most definitely have a key role in the future of sports betting as a whole and that gambling operators from around the world should take advantage of the opportunities it offers.