International edition
September 24, 2020

Bingo product integrates with leading lottery brand’s Income Access-managed affiliate program

The Health Lottery adds Health Bingo to affiliate program

The Health Lottery adds Health Bingo to affiliate program
The Health Lottery, the London-based lottery brand operated by Northern and Shell, has announced that its official bingo partner, Health Bingo, has been added to the brand’s affiliate program. The program is powered by the Income Access software and man
Canada | 06/01/2016

The Health Lottery, the London-based lottery brand operated by Northern and Shell, has announced that its official bingo partner, Health Bingo, has been added to the brand’s affiliate program. The program is powered by the Income Access software and managed by Income Access’ in-house team of affiliate managers.

T

he Health Bingo product, which was launched in 2014 in partnership with The Health Lottery brand, gives players the opportunity to play bingo, slots and casino games from a single site. A variety of bingo games provided by the Bede Gaming software company are available, including hourly and weekly pre-buy rooms and a 24-hour 90 ball room.

At a player level, Health Bingo is offering many enticing promotions, including a 200% deposit bonus of up to £150 for new registrations and a 50% reload bonus on all deposits up to £100. There are also exciting monthly promotions such as prize giveaways and buy-one-get-one-free deals.

To celebrate the launch of Health Bingo on The Health Lottery affiliate program, affiliates are being offered an enticing welcome promotion. While the standard commission structure for Health Bingo promises a lifetime revenue share of 25% to 35%, affiliates can earn additional 10% revenue share if more than 10 active players are referred per month and 20% for more than 20 players.

This special promotion is available as of now until the end of July.

“The addition of Health Bingo provides our affiliate program with some interesting variety, which will make the brand more attractive to a larger number of affiliates,” said Yakir Firestane, Head of Online Gaming at The Health Lottery. “We expect that affiliates will see a big boost in player registrations.” Affiliates will also have access to the latest banners and creatives and up to date information and tips from experienced affiliate managers. They will also benefit from the widely recognized Health Lottery brand which has a large national reach and continuously invests in branding opportunities.

“We are looking forward to seeing the impact the added product will have on the affiliate program,” said Allan Petrilli, Manager of Affiliate Services at Income Access. “With the ability to cross-promote multiple products, affiliates will be able to drive results from a larger variety of players.”

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