William Hill's products go live on Betfect social betting platform

Fellow operator Ladbrokes went live on Betfect in 2015.

Through its social network, the Betfect product makes it possible for bettors to easily place bets, compare, and share them with other gambling customers. In other words, the platform was developed with the intention to turn into a preferred destination for the international betting community and to allow bettors network, track performance, compete, and share knowledge and experience with fellows.

In addition to this, Betfect aims at simplifying the learning process for newbie bettors as it allows them to connect more experienced ones and to seek help from them as well as to copy bet slips. All this has been made possible only with a simple click of a button.

Alex Rutherford, Head of Product Innovation at William Hill, said that the creation of a sports betting-oriented social platform that connects players while opting for their services is a great idea. Rutherford further noted that they are extremely happy to support innovations within the industry by helping startups increase engagement levels among gambling customers and introduce new ideas to the rapidly growing market.

Giacomo Alpago, Founder of Betfect, pointed out that they are delighted to be the first sports betting application of its kind to have fully integrated with both William Hill and Ladbrokes and to be providing enhanced experience for their gambling customers and facilitating their navigation within application.

Alpago further noted that it is extremely important to them to be the first platform to be signing major gambling operators such as Ladbrokes and William Hill, with those being keen to work together in a bid to bring innovation in the sector and to offer bettors the best possible betting experience.