As part of the partnership with Income Access, NairaBet will benefit from a robust, multi-award winning marketing and analytical platform, which includes flexible commission capability, in-depth reporting and a post-impression Ad Serving solution that provides operators with sophisticated geo-targeting, time-of-day and browser targeting to enhance the impact of their online ad campaigns.
“We believe strongly in the importance of affiliate marketing when it comes to driving traffic to our website; but that is only if it is well managed,” said Akinola Alabi, CEO of NairaBET. “As we grow our customer base, we realize that we need a more robust affiliate program to empower our affiliates with the right tools needed for success.”
“We are delighted to partner with NairaBet and expand into one of the industry’s exciting and emerging markets,” said Nicky Senyard, founder and CEO of Income Access. “We look forward to playing an integral role in supporting NairaBet’s growth and expansion in the African iGaming market”.