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June 23, 2021

Through a multichannel advertising campaign

Draftstars seeks to grab Aussie fantasy sports audience

Draftstars seeks to grab Aussie fantasy sports audience
Draftstars, a joint venture between online bookmaker CrownBet and Fox Sports, has announced that the new platform is undergoing a promotional marketing drive to tap into the emerging Aussie demographic.
Australia | 05/20/2016

Draftstars, a joint venture between online bookmaker CrownBet and Fox Sports, has announced that the new platform is undergoing a promotional marketing drive to tap into the emerging Aussie demographic.

T

his week, Draftstars said it is initiating a multichannel advertising push to grow its brand awareness through television, radio, digital, and social media.

Hosted by the turnkey daily fantasy software company DraftDay, Draftstars was launched in early 2016 and currently offers contests on the National Basketball Association (NBA) and Australian Football League (AFL). The site touts itself as the “Official Daily Fantasy Sports Partner of the ALF.”

“We are confident we have the right marketing strategy,” Draftstars CEO Matt Sanders told eGaming Review. According to Sanders, the goal of the PR blitz is to “educate Australian sports fans on what an exciting and engaging experience daily fantasy sports is.”

Draftstars is open to legal residents of Australia and New Zealand who are at least 18 years old. Though the Interactive Gambling Act passed by the Australian Parliament in 2001 banned Aussie-based companies from offering online gambling, DFS is (for now, at least) exempt, as there is a sports-betting carveout, under which umbrella daily fantasy now falls.

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