International edition
September 27, 2020

Exclusive interview with Jessica Luna, Senior Director, IGT

“Colombia is a pioneer in the implementation of new business models at a regional level"

“Colombia is a pioneer in the implementation of new business models at a regional level
IGT's Jessica Luna shares insights on the 2016 FADJA experience. "We received positive feedback from our casino partners about IGT’s new Colombian subsidiary operations, IGT Foreign Holdings Corporation Sucursal Colombia," she says.
Colombia | 05/04/2016

IGT's Jessica Luna shares insights on the 2016 FADJA experience. "We received positive feedback from our casino partners about IGT’s new Colombian subsidiary operations, IGT Foreign Holdings Corporation Sucursal Colombia," she says.

W

hat was the outcome of the 2016 FADJA?

We showcased many of IGT’s compelling gaming solutions at the Feria Americana de Juegos de Azar (FADJA) trade show. We extended our True 3D game library in the Latin American market and premiered Grit Guns and Gold 3D, and Plants vs. Zombies 3D Ancient Egypt titles on the AXXIS 3D cabinets.

FADJA marked the Latin American debut of the company’s AXXIS 23/23 cabinet, which offers exciting multi-level configurations and features our new multi-game solution, the diversity HD suite. In addition, we displayed other multi-game offerings on the Oxygen Upright cabinet including the diversity Multi-Game theme, The Winning Combination.

We extended the global success of the S3000 cabinet by introducing the company’s Spin Ferno tournament solution to the Latin American market. Spin Ferno is the industry’s first automated tournament technology system for a spinning-reel cabinet, and offers several hot game themes such as Red Hot Diamonds that heated up IGT’s booth.

 

IGT is the world’s leading end-to-end gaming company, partly as a result of its technological solutions applied to different gaming segments including sports betting and online gaming

 

We look forward to igniting more Spin Ferno tournaments with IGT’s road shows throughout Latin America. To further demonstrate the S3000 cabinet’s capabilities, we also showcased SyncSation which kept attendees engaged with a spectacular choreographed light and sound show.

In addition, we received positive feedback from our casino partners about IGT’s new Colombian subsidiary operations, IGT Foreign Holdings Corporation Sucursal Colombia. This initiative is designed to strengthen our position as a strategic partner for local operators and provide them with immediate access to local inventory, parts, spares and machines.

What is IGT’s potential in Colombia regarding sports betting and online gaming?

IGT is the world’s leading end-to-end gaming company, partly as a result of its technological solutions applied to different gaming segments including sports betting and online gaming. This, in addition to the fact that Colombia is a market where sports betting is widely popular, positions us well for success in sports betting in addition to online gaming.

We have focused our potential growth on strategic partners which adhere 100% to the formalities required by the regulating agency; this being probably the largest sports betting market in the region and the only one which is soon to be regulated for online gaming exploitation.

Juan B. Perez Hidalgo has recently been appointed President of Coljuegos. What is your opinion about the work being conducted by Coljuegos?

Coljuegos is characterized by its leadership and innovation. It is therefore assumed that, under the new presidency, the company will surely continue to move in the same direction. Its foundations are already laid, and its tremendous development in the field of control and regulation must continue its course.

This is particularly so, since Colombia appears as a pioneer in the implementation of new business models at a regional level. For example, the newly enacted Resolution defines the operational plan for electronic gaming machines in establishments whose main business activity may be other than offering games of chance. The Resolution also publishes a draft for the regulation of Internet-operated games.

For more information, visit IGT's website

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