International edition
June 18, 2021

Exclusive interview with Natalia Kostova, Sales Manager - Latin America, Interblock

“The Latin American market is a large part of the go-forward strategy for Interblock”

“The Latin American market is a large part of the go-forward strategy for Interblock”
Interblock's Natalia Kostova explains why FADJA 2016 marked an important step in the company's expansion strategy.
Colombia | 04/26/2016

Interblock's Natalia Kostova explains why FADJA 2016 marked an important step in the company's expansion strategy.

W

hich products did you exhibit at FADJA 2016?

Interblock discussed our luxury electronic table gaming products with the customers at this year’s FAJDA trade show. Specifically our world leading automated roulette, baccarat and blackjack games that allow casinos to extend player engagement beyond the traditional table games pit.

 "We are currently delivering over 100 luxury electronic table gaming stations to our first partners in the region"

What were your goals for the trade show?

Our goals for this tradeshow were to introduce Interblock as the global thought-leader in the Electronic Table Game (ETG) industry and become the customers’ ultimate partner. In the weeks and months to come we will also introduce a product segmentation strategy with the goal of allowing all operators to place Interblock product on their floor.

How do you see the Latin American market regarding to your company? And the Colombian one?

The Latin American market, with Colombia in the center, is a large part of the go-forward strategy for Interblock. The casinos and players in Latin America have expressed a passionate interest in table games, and we feel the upscale automated ETG products that we deliver will create a new, entertaining, and profitable experience for both players and operators across the region.

What is your opinion about the online gaming market in the region?

We have seen the steady rise of online gaming around the world, and Latin America is no different. While Interblock is not specifically an online gaming provider, we are encouraged by the rise of online gaming, as we have seen that younger ‘millennial’ players who are drawn to online gaming, tend to gravitate to the Interblock electronic table games when they visit the land-based casino floors.

What is your company planning for the rest of the year?

We will continue growing our relationships with the great customers in Latin America, South America and the Caribbean. We are currently delivering over 100 luxury electronic table gaming stations to our first partners in the region, and are rapidly expanding our presence in the region as players all across the continent are excited about playing their favorite roulette, blackjack, baccarat and craps games on the stylish Interblock cabinets.

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