he service will allow shop customers to use their skill and knowledge of this summer's Euro 2016 tournament to pick a team of 11 players with a fictional budget of £100m (USD 144M).
Each MegaFan Manager's £2 stake will go towards a global jackpot, with additional games available at shop-level and among friends in order to decide those all-important bragging rights.
Operations Manager Jason Hardman believes the new game, which runs through Betting Limited's pool betting license and draws on Opta Sports Data, will be a big hit with both bookmakers and their customers.
"Daily fantasy sports games are enjoying huge success online around the world and we're excited to now be able to deliver such a popular product into Britain's betting shops for the first time," Hardman said. "Our aim has always been to breathe new life into those shops with compelling content and we firmly believe a game like MegaFan Manager will not only interest existing customers but appeal to a new generation too. It is a risk-free, plug-and-play product with no fees for our existing customers, and it involves a simple integration for those using other EPOS systems should they want it," he said.
MegaFan Manager, which will be available in around 1,000 shops during the initial roll-out, will be supported in shop with printed coupons and on-screen statistics.
Customers will be able to check how their players have fared at the counter in participating shops or by logging on at www.megafan.bet
If the project is a success, A Bet A has ambitious plans to launch the product full-time ahead of the new domestic season in the U.K., with scope to make it available to online operators and in multi-sport variants.