International edition
September 25, 2020

'Big data and sports betting: How to engage customers'

BeTS 2016 announces conference session

BeTS 2016 announces conference session
In the build up to the Betting Trends and Strategies conference we look at one of the conference session that is causing a big buzz amongst prospective delegates - “Big data and sports betting: How to engage customers”.
Netherlands | 04/19/2016

In the build up to the Betting Trends and Strategies conference we look at one of the conference session that is causing a big buzz amongst prospective delegates - “Big data and sports betting: How to engage customers”.

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n this session, taking place at 14:15 on June 9, Nathan Rothschild, Co-founder and Partner at iSport Genius, will discuss in depth how best to acquire customers, increase their time on site and ultimately how to trigger additional betting activity.

Explaining the concept behind the session Rothschild said, “Many sportsbooks are yet to realize the potential that lies in big data to increase consumer engagement. The key here is not only high quality, deep data but the analysis of this data which can result in really interesting insights and also be extremely compelling calls to action. An example may be that a particular team has performed extremely strongly at home in night games in the wet; a bettor will likely want to act on this information next time this particular team is playing under those conditions. There are many stories like this that data can tell, but as an industry we have only scratched the surface despite the desire for this information being wide-reaching.”

The session will also look at gamification and the display and user experience of data provision which Rothschild believes “can make all the difference between an engaging and confusing platform.”

Rothschild commented, “As you start dealing with more complex data, being able to explain what is going on to users and allow them to understand the key insights instantly is an important element in the effectiveness of such a service.”

Big data within sports betting is becoming more and more important in the acquisition and retention of customers. This session will give delegates a well-rounded look at how big data works and how best to use it to improve their customer retention. The “Big data and sports betting: How to engage customers” session will offer delegates plenty of actionable objectives and ideas. And as Rothschild said in a statement, “Data can also be fun (even for people less geeky than I am!)”

BeTS 2016 will be held on June 9 2016 at the RAI Exhibition and Convention Center in Amsterdam as part of the iGaming Super Show. The conference is free for all delegates to attend.

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