he feature, developed on Artificial Solutions’ Teneo platform, makes it easier for people to place a bet using their own words and terminology.
The feature is expected to be particularly effective when paired with Unibet’s live streaming portfolio as it will allow bets to be placed without exiting the stream.
Will Mace, head of strategic development at Unibet, said: “Natural language interaction has enabled us to create a positive, simplified experience for our customers in what is a complex industry. As speech enabled apps become more commonplace, people expect interactions to be intelligent, fast and responsive. They are fed up with clunky menu-driven interfaces; instead customers are demanding sophisticated understanding of their spoken words. Using Teneo has enabled us to deliver not just the application our customers want, but provided us with the insight to build on that conversation too.”
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