4Win will soon become one of the operators to obtain the license for online gaming issued by Coljuegos, thereby launching the “.co” legal domain. The operator will also be the first “.co” employing B-Neuron - BtoBet’s most advanced, innovative platform and sportsbook software to date.
Commenting on why 24Win selected Colombia as its first gaming market, Marketing Director Alex Soteres stated that, “We chose to launch our business online in Colombia, our first iGaming Market, adopting BtoBet’s B Neuron Artificial Intelligence platform. Our choice was largely attributed to B Neuron’s high level of innovation and performance; it is omni-channel and enables players to move seamlessly between casino and sport, land-based to online and mobile. Its multi-currency, multi-jurisdiction and multi-brand quality allows us to manage our business content everywhere – that means our players will be able to bet through all mobile and online devices. The platform also permits over 100 types of payment methods, including all currencies, and fits all jurisdiction requirements of our target countries”.
Regarding the agreement with BtoBet, 24Win Operations Director Erik Tosca said, “The agreement will see BtoBet’s Sportsbook perfectly integrated into 24Win’s process. It will allow us to cover all the departments of the business; accounting, marketing, CRM, product, etc. Integration with third parties is easy, and technical support is friendly, fast and effective. BtoBet is the best solution for us to enter the market.”
Sabrina Solda’, CMO at BtoBet, concluded, “Colombia has become a very attractive jurisdiction to do business in, especially as it is part of the Latin American market which is one of Btobet’s main targeted locations. We strongly believe in the potential of our platform and software – based on Artificial Intelligence - as well as in the potential of these emerging gaming countries. We aim to assist South American operators with their development of marketing strategies for players/bettors”.
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