rance will be the go-to-destination for fans of 24 participating nations for June’s Euro 2016 tournament. The 50% increase in teams this year will make it an outstanding competition: more players, more matches and more media awareness than ever before.
This summer, there will be more soccer for fans based on the other side of the Atlantic, as the Copa America Centenario kicks off in the USA. The 100 year anniversary of the South American Football Federation will see the competition take place outside its regular four-year rhythm which was established in 2007. To mark this special occasion, the tournament will also have many more participants than ever before, and, for the first time in its long history, it will be played outside of South America, as ten cities in the United States will host the 32 matches in June.
“To equip websites or mobile applications around the globe with the most comprehensive sports data solution fans can wish for, Betradar has developed enhanced special editions of its successful Live Sports Centre to cover all pre-/post match and of course live facts during the European Championship and the Copa America” said Lorenzo Caci, Director Sales at Betradar. “Fans have been waiting for the kick-off of those two soccer festivals for months. They expect something special, and that´s where we come in. Without having to invest a lot of time and resources into developing a tournament specific offering in-house, our clients can spoil their customers with a product that is fast and reliable and informs them in their native language about everything that’s relevant. We even embedded social media feeds from players and teams into our EC and CA 2016 Live Centres. The product includes new features such as the “Betting stimulations” widget - Questions and interesting statistical facts are presented live during the matches can give punters the momentum and the confidence they need to place another bet.”