International edition
September 19, 2020

Exclusive interview with Irina Krasnova, Marketing Manager, UB Gaming

“Colombia will remain attractive regardless of possible changes in Brazil”

“Colombia will remain attractive regardless of possible changes in Brazil”
UB Gaming will be showcasing a wide range of sports betting and gaming products at the upcoming FADJA show in Colombia. “We're very excited about being able to provide our products throughout Latin America, and hope our plans come to life very soon,”
Colombia | 04/05/2016

UB Gaming will be showcasing a wide range of sports betting and gaming products at the upcoming FADJA show in Colombia. “We're very excited about being able to provide our products throughout Latin America, and hope our plans come to life very soon,” said Irina Krasnova during an interview with Yogonet.

D

o you have high hopes for FADJA 2016?

FADJA is one of the biggest gaming exhibitions in Latin America, and a crucial event to present our latest products, innovative solutions and ideas for the development of the Colombian market.

FADJA has become a business hub where thousands of visitors share their successes and discuss the latest trends in the industry.

At this year's show, we expect to get acknowledged with the latest trends and be able to offer our updated bets on virtual games and expand our business reach around the world.

What is it that makes the Colombian market so attractive and thriving? What are your best performing products or lines in the country?

The Colombian market has become especially attractive after last year's economic growth, government reform and infrastructure improvements made – which include investments in the online and mobile gaming sectors-. Today, Colombia forms part of Latin America's Developed countries, following Brazil and Mexico. Its economic growth was mostly notable during the last few years.

In the first quarter of 2014 Colombia's economy grew by 6,4% compared to the same period of the previous year. According to a recent publication of the «Economist», Colombia has the fastest growing economy in Latin America. Moreover, Colombia is seen as an attractive zone due to its closeness to the American market.

Regarding UB Gaming's products, we highlight the GREENBET, which has proven successful around the world. GREENBET is a bright, modern game product that offers a wide range of bets on different events: live-bets, quiz bets, cards tournaments, mice races, cockroach races, and ladybug races, among others.

Not so long ago, we started to offer bets on virtual football and French roulette, and the response to our products has been tremendous so far.

Both operators and gaming companies see Colombia as one of Latin America's ripest markets for investment, due to its stability and growth. But over the past days, several operators have shown concerns about the possible legalization of gambling in Brazil. Will there still be business potential in Colombia if Brazil finally legalizes gambling?

Research shows that Brazil has a prospective market, and everyone is awaiting good news in relation to the Brazilian market. But even if Brazil finally legalized gambling, there would still be business potential in Colombia. Colombia is one of the fastest growing markets in the Latin American region, and it will remain attractive regardless of possible changes in Brazil.

How would you assess the current state of online gambling in Colombia? When will we see full adoption of this activity throughout Latin America?

There is always a region leader, which tries to organize and legalize market operators. We expect to see serious progress towards online gambling legalization over the next 3-4 years.

The massive investments made in the internet field during recent years in Colombia inspire optimism. Given the proper regulatory framework, new operators will dive into the online gaming sea. New operators will bring experience and make this industry more prosperous and profitable. We're carefully observing the development and evolution of the market, and evaluating potential opportunities.

Are you undertaking any new projects in the country you'd like to share with our readers?

We're exploring possibilities of expanding our business in Latin America and preparing project proposals to discuss with governments. But at the moment, it would be very premature to make announcements. We're very excited about being able to provide our products throughout Latin America and hope our plans come to life very soon.

Click here to find out more about UB Gaming. 

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