International edition
October 27, 2021

Exclusive Interview with Karen Sierra Hughes, Director of Development for Latin America and the Caribbean, GLI

“Colombia is one of the most exciting gaming jurisdictions in the world”

“Colombia is one of the most exciting gaming jurisdictions in the world”
With less than two weeks before FADJA, Karen Sierra Hughes spoke with Yogonet about the Latin American market. “Operators and suppliers are increasingly interested in the potential of land-based and iGaming across the entire region,” she said.
Colombia | 03/28/2016

With less than two weeks before FADJA, Karen Sierra Hughes spoke with Yogonet about the Latin American market. “Operators and suppliers are increasingly interested in the potential of land-based and iGaming across the entire region,” she said.

W

hat are your expectations for the show?

We are very excited for FADJA. Colombia’s gaming industry is one of the world’s most progressive and continues to evolve. At the tradeshow we expect regulators, operators and suppliers to be interested in several important topics including governance, risk, and compliance; responsible gaming; RNG testing and certification; security audits, RNG testing; lottery testing; and field inspections. To help answer these questions, we are bringing two of our Latin American gaming regulatory experts to the show. We will be at booth 83.

What are the complexities of the Colombian market? The regulator has changed the implementation date of the online connection system again. How are you following this process?

Colombia is one of the most exciting gaming jurisdictions in the world, taking in consideration that gaming and lottery are areas that are fully regulated. This stability creates great opportunities for suppliers and operators around the world, and an evidence of that is the support that FADJA continues to have with exhibitors looking to enter the market.

With the December release of the new draft Regulation of iGaming, many are looking to Colombia as a new land of opportunity and a gateway into Latin America. This, combined with Virtual Sports-betting, the horse racing regulations, and the draft released for operation of gaming machines in non-casino venues, are garnering a great deal of attention in Colombia and around the world. In fact, at ICE 2016, Colombia was one of the subjects we were asked about most frequently.

Last year GLI hosted the Latin American and Caribbean Regulator’s Roundtable. Will you do it again this year? What can you tell us regarding this?

GLI will produce the Latin American and Caribbean Regulators Roundtable on August 24-25, 2016 in Curacao this year. The 2015 edition was a major success, and we are already preparing the program for this year’s event. We encourage everyone interested to visit this webpage for updates.

 

"At ICE 2016, Colombia was one of the subjects we were asked about most frequently"

 

What are the strengths of the Latin American market and where do the opportunities lie?

GLI is doing very well throughout Latin America, as operators and suppliers are increasingly interested in the potential of land-based and iGaming across the entire region. For example, Brazil is at the top of everyone’s minds, because of the large population and the advances the government is making in advancing laws forward. The Project of Law is expected to legalize gambling in the jurisdiction and the world is watching with great interest.

Next door in Argentina, as the political climate settles, there is potential for new advances in iGaming regulation and evolution in land-based regulation. This will be an interesting jurisdiction to watch, and GLI remains heavily involved in the country and dedicated to the industry there, as we have our GLI South America lab in Buenos Aires.

Chile, with the transition of the Municipal Casinos that will be bid per the requirements of the Casino Law, is also an important opportunity for the industry.

Moving further north, Mexico is undergoing an interesting evolution in the gaming industry, and from our office in Mexico City, we are very involved in the status and scope of the new Gaming Law that continues in discussion in the Congress.

As is the case in jurisdictions worldwide, across Latin America and the Caribbean, new technologies are creating new opportunities as well as new regulatory challenges. Regulators turn to GLI for guidance and advice because we are at the forefront of both technology and regulation, and we can bring a global perspective to each jurisdiction’s individual challenges, helping them to take advantage of best practices and avoid past pitfalls.

 

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