he tournament features the popular BOOST promotional tools in-game leaderboard and in-game raffle. These tools enable participation for players from all operators who offer the slot, without having to direct players away to an external page.
The intuitive and simple tournament leaderboard structure ensures high participation among both operators and players.
The winning player, a 25-year-old male, picked up a EUR 2,500 cash prize, while the operator with the top player on the leaderboard, Unibet, also won a mystery prize worth EUR 1,000.
A total of 100 players were rewarded with cash prizes as part of the promotion, while 500 players won the chance to take part in a special Pick n' Click raffle with the chance to win up to 500 EUR in one click.
The campaign was another example of how Yggdrasil’s collection of promotional tools, BOOST, can increase retention and engagement.
Yggdrasil Gaming CEO Fredrik Elmqvist said: “Yggdrasil is always searching for new and innovative ways in which we can improve how players and operators interact with our slots.
“Using our BOOST promotional tools, this latest network campaign for Vikings Go Wild has been our most successful to date.
“I’d like to take this opportunity to congratulate everyone who took part, and especially the lucky winners.”