International edition
September 29, 2020

Exclusive interview with Jessica Ordovas, CEO, Mediatech Solutions

“Any provider or operator which hasn’t woken up to omni-channel by now will likely be left behind”

“Any provider or operator which hasn’t woken up to omni-channel by now will likely be left behind”
During a business visit to Peru, Jessica Ordovas took some time of her busy schedule to discuss Mediatech's recent stake acquisition by R. Franco. “Our next focus is to further expand our global footprint, particularly in Latin America,” she said.
Peru | 03/11/2016

During a business visit to Peru, Jessica Ordovas took some time of her busy schedule to discuss Mediatech's recent stake acquisition by R. Franco. “Our next focus is to further expand our global footprint, particularly in Latin America,” she said.

R

ecently, R.Franco acquired a controlling stake in Mediatech. How do you expect this to impact both your businesses and competitors?

Omni-channel is becoming the key driver of our industry and the agreement with R. Franco places us in an extremely strong position to help operators find value and synergies between online and land-based gaming.

We are a market-leading online platform in Spain, and now that we’ve combined that with R. Franco’s fifty years of land-based supply heritage and market leading position in Spain, I’d say we are the firm best placed to capitalize on this opportunity.

In the future, land-based operators will focus on managing customers rather than managing locations. This opens up huge possibilities in product innovation and we want to be leading that charge. Any provider or operator which hasn’t woken up to omni-channel by now will likely be left behind.

"For Mediatech, omni-channel has been at the heart of our strategy from the outset"

What challenges will Mediatech face in growing the business?

As we already have a strong presence in Spain, our next focus is to further expand our global footprint, particularly in Latin America. There is a lot of competition in this sector from some major international companies, so we need to ensure we are focused on technology and service and effectively leverage R. Franco’s huge experience in the land-based sector

The pace of regulatory change is also going to be a key challenge. Mediatech has learnt that every market is unique and only through the truly local approach of our global flagship IRIS platform will we deliver a winning solution for operators. The challenge therefore will be in growing our international presence in line with the regulatory changes.

Finally, growing at a fast pace is a challenge for any company, but we are very excited about the huge opportunity ahead of us.

How has the omni-channel strategy impacted on your business?

For Mediatech, omni-channel has been at the heart of our strategy from the outset. We built our platforms with web, mobile and land-based operations in mind, which gives us a big advantage over certain competitors who are weighed down by legacy platforms not designed to handle the growing demands of operations.

Our strength in being able to offer modern technology to all operators - whether big or small, online or land-based – puts us in an exciting position to tackle international markets and leverage both our platform and our huge range of games from the world’s best providers.

"It is all about remaining agile and flexible"

Are there any markets you feel are really ripe for expansion?

It is an exciting time at the moment as far as regulation goes, with markets all over the world beginning to open up. Our home market Spain will be one of the key markets since it is undergoing regulatory change that could lead it to become one of the most exciting jurisdictions in the world. Additionally, we have strong interest in LatAm, where Mexico, Peru and Colombia are making moves towards new gaming legislation. We are already working with some operators in regulated markets in the region, and R. Franco has a strong LatAm presence too, so it is certainly somewhere we will be keeping a close eye on going forward. In fact, I am in Peru now to explore further some of the opportunities.

Asia will continue to be a strong area of focus for Mediatech. We opened an office in Kuala Lumpur two years ago and are on the ground in the region. And of course we are also always watching Europe’s markets for growth opportunities.

What can we expect from Mediatech under your leadership over the next year? What insights can you offer into your strategy for growth?

In only seven years, Mediatech has become the leading online platform provider in Spain, built a world class omni-channel product that has a unique positioning and built an international presence. Now we are part of the R. Franco Group we have the investment behind us to push on and become a global player. So the next year will be about consolidating our product while accelerating sales and our international presence.

From a personal perspective, I’ve always believed that if you put the customer first, everything else will follow. I’ve worked on the operator side in the past, so I know that operators want a provider who gives them control, can help them navigate regulatory and technological changes, supply the best content and deliver excellent service.

On top of this, it is all about remaining agile and flexible. We’ve built our platform in a way which allows it to adapt to different markets and technologies, so as a company we must also be flexible so we can make the most of any opportunity which comes our way.

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