OtherLevels managing director and CEO Brendan O'Kane said this agreement builds on the company's success in the UK.
"This agreement expands our presence into the broader European market where we see significant opportunity due to the rapid upsurge in mobile entertainment choices, and leading operators investing heavily in maximizing engagement with their users," remarked O'Kane.
bwin.party will use OtherLevels to extend its digital communication reach across mobile products. This will allow greater insight into user behaviour and engage users with more relevant and timely content across mobile apps.