The three year deal will give Playtech exclusive rights to Deal or No Deal Bingo in the UK market, and the product will be further optimized for online, mobile and tablet devices.
Owain Walbyoff, MD of Endemol Games, said: “Playtech have done a fantastic job creating a market leading Bingo product whilst distributing to many of the UKs top Bingo brands. We are happy to extend our partnership and look forward to delivering new and updated Bingo games as part of our exclusive partnership.”
Dan Phillips, COO Playtech Bingo stated: “Deal or No Deal Bingo is one of our most popular branded bingo products and one we continue to take to new heights. We’re delighted to have renewed our licensing agreement with Endemol Games and have further big plans for the product in the months and years to come.”