orris joins from Racing Post, where he joined in 2008 as a business development executive, before being promoted to head of retail B2B in 2013.
His role will be to help Element Wave continue its strong growth in the online gaming industry, following the recent launch of Mobile Moments, the company’s Mobile Marketing Automation platform developed specifically to tackle mobile player churn for the iGaming industry.
Morris said: “Element Wave is leading the way when it comes to mobile marketing and I’m delighted to be joining the team.
“Mobile Moments is an absolute game-changer for the industry. It’s rare to come across genuine innovation capable of delivering an immediate impact to the bottom line. I’m hugely excited about presenting it to operators.”
Dorothy Creaven, Chief Executive of Element Wave, added “We’ve been looking to hire someone from the iGaming industry for the commercial side of our business and William is definitely the right person for the job.
“He knows the industry inside out and is joining us just as we’ve launched Mobile Moments. We had a hugely successful ICE with some real excitement about our new product and what it will do for the industry. We’re already working with some of the biggest names in the industry and I know William shares in our vision to expand and gain further market share.”