ater this month, Aspire Global will go live with the Quickfire platform, adding Microgaming’s popular titles to its existing content portfolio and enabling its white label partners, and their players, to enjoy thrilling games such as Game of Thrones, Thunderstruck, Terminator 2 and many more. Aspire Global and its partners will also gain access to Quickfire’s promotional tools (Quickfire iQ) such as Achievements, Bet Settings and Free Games.
The fact that both companies, Aspire Global and Microgaming, are working in similar regulated markets (United Kingdom, Denmark, Malta) made this partnership very natural.
Shmulik Segal, VP Product at Aspire Global, commented: “We believe that the combination of Microgaming’s speciality in creating popular games, together with Aspire Global CRM and analytics capabilities, will significantly boost our players experience and value, especially within our mobile solution.”
Tom Chamberlain, Head of Quickfire at Microgaming, added: “It’s been a busy start to the year for the Quickfire platform with some big signings and a jam-packed week at ICE Totally Gaming. It’s great to be working with Aspire Global; with white label partners around the globe, this deal will extend our reach to new markets.”