ptimove also shared statistics about the quantities and types of marketing messages sent through its platform in an infographic that was published today on its blog, at http://www.optimove.com/blog/year-end-review-2015 .
“In today’s customer-centric digital cosmos, companies of all sizes and in all verticals understand that marketing technologies are no longer a luxury but a precondition for creating and maintaining a competitive edge. We are proud to play an important role in helping those companies embrace this new era of customer marketing,” said Pini Yakuel, founder and CEO of Optimove. “Since laying the initial groundwork in 2010, we are now well positioned to lead the high definition, emotionally intelligent customer marketing space. Our 100% year-over-year growth three years in a row is testament to the strength of our team and the necessity of our solution.
Optimove’s retention automation platform delivered more than 2.6 billion marketing messages to over 56 million unique customers on behalf of leading brands, including Zynga, Outbrain, Lucky Vitamin, Scientific Games, Nelly, Adore Me, Sporting Bet and many others. The most-used message delivery channel was Facebook (with approximately 1.1 billion ad impressions), followed by email (over 1 billion emails sent), real-time in-platform (9.4 million interactions), SMS (28 million messages) and mobile push (21 million notifications).
Looking forward to another year of substantial growth in 2016, Optimove recently relaunched its website at http://www.optimove.com and rebranded its solution as a “Customer Marketing Cloud.” The company recently expanded the scope of its offering with the launch of Optimove’s new Strategic Services. Optimove plans to continue its rapid expansion with a particular focus on the US and UK markets. It will hire aggressively in all departments of the company, while devoting additional resources to its R&D and product engineering initiatives.
Yakuel added, “We look forward to another great year in 2016 as we continue to educate the market on the importance of capitalizing on one’s existing customers, while becoming the ultimate end-to-end retention marketing solution.”