igital Fuel's CEO Toby Oddy revealed that the company had secured an exclusive contract to provide Tabcorp with a full suite of digital marketing and creative services in the UK and Ireland.
The announcement follows on from last month’s unveiling of Tabcorp’s agreement with News UK to launch a UK-facing online wagering and gaming business, Sun Bets.
Oddy said: “Having worked with Tabcorp in the Australian gambling market we are very pleased that we will be partnering with them to further develop the international business. Their partnership with News UK will deliver a new and unique betting and gaming product under the iconic Sun brand. That is an extremely exciting proposition and one that will certainly appeal to punters in the competitive UK market.”
The agreement will see Digital Fuel’s team tasked with the delivery of strategic planning, driving customer acquisitions and engagement, pay-per-click advertising and programatic media buying, as well as SEO and digital optimization – all key elements designed to help Tabcorp establish a foothold in the UK’s online gambling market.