International edition
September 21, 2020

Due for release in April

NetEnt set for a smash hit with new Jimi Hendrix online slot

NetEnt set for a smash hit with new Jimi Hendrix online slot
NetEnt has a mission to keep players rocking with its upcoming Jimi Hendrix-branded video slot.
United Kingdom | 02/03/2016

NetEnt has a mission to keep players rocking with its upcoming Jimi Hendrix-branded video slot.

T

he latest title from the pioneering NetEnt Rocks series – Jimi Hendrix Online Slot – was officially unveiled yesterday at ICE Totally Gaming 2016 in London.

Widely regarded as one of the most creative and influential musicians of all time, Hendrix came to prominence in the late 1960s when releasing his three studio albums: Are You Experienced, Axis: Bold As Love, and Electric Ladyland.

The game studio is determined to develop a fitting and authentic homage to Hendrix, featuring five of the guitar God’s most famous songs like “Foxy Lady,” “Purple Haze,” “Crosstown Traffic” and “Little Wing” and includes rich, colorful 3D graphics inspired by the historic era.

Jimi Hendrix’s instantly recognizable, true-to-life character has been developed with 10 different morph targets, creating hundreds of unique facial expressions, which have been modified by hand for added realism. The animated video slot is developed entirely in 3D with stunning visuals and is due for release in April 2016.

“Jimi Hendrix is indisputably one of the greatest rock stars that ever has lived. It is an honour and a huge responsibility to be granted the rights to create a Jimi Hendrix branded product,” said Simon Hammon, Chief Product Officer of NetEnt.

“Working together with the Hendrix family and their companies Experience Hendrix, L.L.C and Authentic Hendrix, LLC on this game will help make our NetEnt Rocks series one of the most desirable product offerings available.”

“We take enormous pride in the role we play in promoting Jimi's art and persona,” explains Janle L. Hendrix, President & CEO of Experience Hednridx, L.L.C. “Because of that, we are extremely selective in who we partner with. NetEnt, we feel, has an understanding of the importance and we're thrilled to work with them. The prospects are exciting.”

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